What Is Link Reclamation & How to Regain Lost Link Value
Link building is a tedious task and when the string of your connection gets lost, it can be frustrating as well as unprofitable to your brand.
Resolved, links tend to break over time and this is inevitable.
It might be that your link doesn’t lead back to your website or your guest post doesn’t directly take the targeted audience back to you.
When you lose your links over a period and you don’t reclaim them, they tend to lose their value.
What do you do when you face a situation like this? You reclaim those lost links.
In this article, you’re going to be taught how you can reclaim that link value from your lost and broken links.
Broken links are those links on a website that have been disconnected from the content which is initially used to be referencing.
And when it happens you get those annoying and unpleasant 404 graphics. Reclaiming that broken link is crucial!
Link reclamation sums up as an essential part of an effective SEO strategy, but it can seem daunting if you don’t know what it is, or why it is important.
As it has been earlier stated, link building is a very arduous task and when your links vanish, or when you find a broken backlink, it can be disheartening.
This is because it devalues your SEO efforts, reducing your site’s traffic and damaging your site’s overall credibility.
However, when you learn to reclaim your lost links, you can be sure of its productivity.
What do you gain from learning how to regain your lost links?
Foremost, when you regain your lost links, it helps to restore the link value as well as making it more productive to your site.
Also, it helps to build your link profile, as regaining the lost links will connect you to your devoted audience.
More so, it helps to improve your site’s SEO and overall authority. Reclaiming your lost links guarantee all these benefits.
The most interesting aspect about link reclamation is that you need little or no cost to carry it out, amazing right?
Anyway, let’s advance to what link retaliation is all about and how you can regain your lost links.
Claiming Unlinked Mentions vs. Link Reclamation
There is a great difference between claiming unlinked mentions and link reclamation, and in this section, you’re exposed to the differences.
Although both seem to be similar, they are quite different from each other.
First, when you claim unlinked mentions, you are merely developing new backlinks from online mentions, citations, images, or other references to your brand or company that were not linking back to your site.
While link reclamation is the technique of discovering, fixing, and restoring online content where your brand or company has been improperly linked.
Broken or dead links arise when a website eliminates its pages, or when URLs change during a site redesign or rebranding.
The major difference is that unmentioned lost links present an opportunity to claim new links while reclaiming lost links is getting back your once productive links.
This article, however, centres on how you can recover lost or broken links, not online references to your brand or company that are not linked to your site.
How to Reclaim Lost Links
In this section, I’m going to be revealing how you can get back your once effective and productive link.
Follow these professionally prescribed processes and in no time, that lost link of yours that has lost its value will be effective once again.
Without any further delay, let’s see the ways on how you can reclaim your lost links in subsequent years sections.
1. Finding Broken Internal Links
To reclaim links, you need to seek the internal links that have been disconnected from your site and aren’t directing traffic to your site.
Rebuilding internal links is an important step to optimizing your site’s usage and is recommended in the link reclamation process.
To discover shattered links on your site, you can use paid tools like the Ahrefs Site Explorer and DeepCrawl.
More so, you can utilize available free tools like Google Analytics and Screaming Frog’s SEO Spider.
The free tool, Screaming Frog’s SEO Spider, can help you to generate up to 500 URLs where your backlinks are broken. However, for more numbers, you would have to upgrade, by paying.
Reclaiming Broken Internal Links
After you must have discovered the numerous broken links, then you sought to fix them.
Visit each of the pages on your site with broken links, and update or restore the URLs.
You should know, however, that an old link that proves difficult to fix should be removed entirely.
2. Finding Lost External Backlinks
Thereupon cleaning the internal links in your site, then you should set out to find lost or broken links in other websites
This next step requires a lot from you as it can prove difficult.
When you try to reclaim backlinks, it can be more challenging than fixing internal links because you don’t have control over external links.
The determining factor here is the webmaster. Whether or not you can reclaim lost backlinks is up to the other site owner.
You can use paid tools to find lost external backlinks, like Majestic or the Ahrefs Site Explorer.
Also, you can use the Free Backlink Checker from SEO Review Tools.
Reclaiming Lost External Backlinks
When you must have used the tools, whether paid or free to search for the lost external links, then you reach out to the site owners to give them the correct links to your website.
Restoring backlinks this way is an outstanding resource to improve SEO and build your backlink profile without having to build brand new links.
3. Reclaim Lost Links (& Claim Unlinked Mentions) with a Reverse Image Search
Images are commonly used for backlinks. Sadly, images usually cause broken backlinks and unclaimed mentions.
Uncover images to claim using reverse image search tools like TinEye or Google Images.
These images search tools can help reclaim your link.
It is disheartening to know that your once effective and productive link has been broken or disconnected from your site.
While it is difficult to create these links, it is easy to get lost.
When this happens, don’t fret but seek ways to reclaim the lost links.
In this article, you’ve been treated to ways on how you can restore your lost links and I hope it helps you in your quest for those lost links.