How to Build Links for Ecommerce & Affiliate Sites in 2021
2021 is a year that link building techniques have been overly effective and failing to grab from it is being on the losing side.
When your business experience stagnation in search ranking or sales, what you need is effective and relevant link building.
Creating links that are not relevant to your business or niche is like hitting gold with wood, making no progress to tap the benefits.
Building links to your network, product, and affiliate review pages is just what you need to be at the top, search-wise and sales-wise.
Continue reading to know how you can boost your eCommerce and affiliate site’s search visibility with link building and which strategy can generate satisfactory effects.
If you’re aiming to boost your e-commerce and affiliate sites’ search visibility in 2021, then this article is just for you.
Attaining links to a group, product pages, or affiliate review pages is the most crucial yet most demanding aspect of e-commerce and affiliate site SEO.
More so, searching and attaining significant category or commercial page links play a major role in driving rankings in competitive fields.
Without any further delay, let’s look at the ways you can build links for affiliate and e-commerce site in 2021.
How to Build Links for Ecommerce & Affiliate Sites in 2021
In this section, I’ll be exposing some important cues on how to build links for Ecommerce & Affiliate sites in 2021 which will help to grow your brand.
i. Selecting Your Approach
Every link building campaign requires you to plan an approach to which it would eventually determine its success.
There are different link building techniques on the web and you just have to pick one that can prove effective and relevant to your niche.
So, to build affiliate and e-commerce, links, you start with identifying the strategy you’re going to use in the process.
Perhaps you would love to save time and energy identifying the approach to use when building your link for an affiliate or e-commerce site, I’ll recommend the unlinked mentions technique.
Unlinked mentions are another highly effective technique for obtaining links to category or review pages.
It is the fastest and most impactful among other strategies, boasting a conversion rate of 50-90%.
What are unlinked mentions all about?
This type of link building strategy entails finding existing contents on other websites that contain articles with your brand mentioned without a link.
You then reach out to the publisher or webmaster to request that they link your webpage to their contents.
You can search for unlinked mentions in categories such as company brands, product brands, retail brands, executive or thematic brands.
So, how do you find these unlinked mentions?
There are several ways that you can employ when finding unlinked brand mentions and they are:
- Through manual direct email.
- Using prospecting tools to find lots of unlinked mentions like Moz Fresh Web or Ahrefs Contexts Explorer then upload the site list to Pitchbox or BuzzStream.
- Full automation (Mention connection technology).
With these 3 ways, you’re on your way to finding those websites that have your brand included in their contents without links.
ii. Selecting the Right Pages
Also, you should select the right pages when building like for your affiliate or e-commerce sites.
Identify and analyse top sites with top-ranking contents and visibility and that will help you know the kind of pages that can help your link building.
The kinds of pages that are recommended to be incorporated in your link building process are discussed below;
Commonly linked to affiliate and e-commerce, sites, the home page should be your first look-out.
Linking to the homepage should be incorporated in the subsequent conditions :
- Aiming at top-level sector keywords for ranking.
- You have a new site that needs to establish its online presence.
- Inaugurating a new site, for early attention.
- Building site-wide contextual relevance.
2. Category/Groupings Page
More so, you can link to the category or grouping pages, they also facilitate the growth of e-commerce and affiliate sites.
Below are the situations where you can link to a category or groupings page;
- Targeting category-level keywords for ranking.
- Targeting high-search volume keywords.
- Top content is transactional or directional and informational.
- Business goals are short-term lead/sales-focused.
3. Individual Item Pages
You should link to individual item pages only on the grounds of the following;
- Targeting product-specific keywords for ranking.
- Targeting low-search volume keywords.
- You have a budget to spread over a high count of pages.
- There are multiple focus pages under a category.
- Top ranking content is specific pages.
4. Educational/Informational Pages
Lastly, you should fix your e-commerce or affiliate link on an educational or informational page when;
- Goals are 6-12 months or longer.
- Ranking 1 page for multiple keywords.
- Top ranking content is informational.
- Building domain authority is the main focus.
- The industry is gambling, financial, loans, or other similar niches.
iii. Evaluating Prospective Sites
The process of evaluating prospective sites that can help your link achieve its making and your expectations is quite tough.
There are different elements that you have to weigh before picking your prospective linking partners.
You should examine multiple elements then decide on the site’s quality and how well it can help your links.
Also, know that the quality of the site does not equate to the metrics.
The site’s metrics include domain authority, trust flow and traffic conversion.
While the site’s quality is the influencer of the final decision of whatever result the metrics produce.
Manual review for the prospective site can include the following elements;
The content will include the commercial links, navigation, and keywords.
These constitute the article that’s found on the website and how effective it can be.
The content shouldn’t be outdated or linked to porn or any suspicious sites and not too general for blogs.
2. Admin Pages
The admin page constitutes the ‘about us’, admin pages and contact info section.
Study well and see if the information on the site is specific or too general and whether there’s a section for contact information.
3. Link Profile
Check for excessive links, authority level and irrelevant links.
There should not be too many links pointing to one page, also, links that don’t make sense should not be present.
Consists of the author page, names, bylines, and the target audience they’re targeting at.
The online presence of the site, followings and engagement with the audience.