7 “White-Hat” Link Types You Need To Avoid Google Penalty

google penalty
12Dec, 2018

Want To Future-Proof Your Site From Google Penalty? Here’s The 7 Link Types That Get’s You Penalised… Guaranteed!

Shortly, we’ll introduce you to Rick Kirk.

Rick is a specialist in manual penalty removal.

He is my colleague for quite some time, assisting individuals recuperate from manual activities, whether they be “unnatural links”, “thin content”, etc.

Just last year with a Christmas Day spree of manual activities going after scholarship link building, we’ve noticed an astonishing amount of manual penalties being set off by supposedly white hat techniques.

This is kicked up dramatically in 2018 as we’ve had 3 waves of manual charge sprees currently, compared to normally one-per-year.

Rick has actually kept an eye on all the “white hat” web link kinds that Google themselves has actually explained troubles with and How to Audit Websites for Guest Post Placements

You’re about to discover all of them.

What do I understand about links?



I confess that prior to 2012 I was a black hat spammer and link builder.

In those days I did not care where a web link originated from, as long as I am greater than everyone else.

I was in the motorhome/RV rental niche getting leads for a UK based business. The profit was incredible, my client was happy and all was well.

I had VAs in India structure internet 2.0 and also had three PCs running SENukeXcr 24/7 using spun material.

What seems to be the problem?

During my birthday last April 7, 2012, I got a message in Google Search Console (also known as Google Webmaster Tools as it was called then). It was the dreadful message that all SEOs never intend to see:

Unnatural inbound links to http://domain.com go against Google Webmaster Guidelines

I was shaken and my heart stop for few seconds.

I checked my web traffic and also it was still OK, is there something I’ll be worried about? I brought on as if nothing had actually occurred.

But the truth is, I believed that there was a ticking bomb about to take off.

And it actually happened on April 23, 2012, the bomb ultimately exploded and also caused mass devastation.

I was entrusted to my major money site hopping along on Bing as well as Yahoo traffic. My income had actually been annihilated overnight.

The reality struck totally when the manager of the motorhome firm called and also said, “What’s happened? You’ve been wiped off the face of Google. I’ve got 3 personnel here staring at vacant screens, shall I fire them?”.

That day I had actually lost my revenue and three people shed their tasks in a split second.

The goal of this post is to enlighten you to prevent the errors that I made.

I’m not doing this by spouting some arbitrary concepts, yet showing you some sample bothersome links that have been given by Google customers.

Due to the fact that I have functioned on hundreds of Manual Actions since 2013, I only have this evidence.

When does Google give examples of troublesome links you need to avoid Google penalty?

Regretfully, not as usually as we would like and also definitely not when you ask them!

At the time of creating one of the most usual time to see them is when you have actually been via this process:

  • You have received a Partial Match Manual Action for Unnatural Inbound links
  • You have submitted a Reconsideration Request
  • Google has replied saying that your Reconsideration Request has been rejected

At this time more often than not, Google will supply 1, 2 or sometimes even 3 example links that they do not want.

Here are some examples of what I’m talking about

7 “White Hat” Link Types that Will Attract Google Penalty

1) Non-relevant Niche Edits

Irrelevant Links

The concept of putting a link into a write-up that is already established in Google is very likely.

In this case, it seriously backfired.

Right here the link got on worldofwonder.net which has great metrics as well as great web traffic.

The link remained in a sentence discussing a ‘walker’ as an aid to assist people to walk. The article had to do with Alice Walker, an American writer, and activist.

Plainly, the link was completely pointless. It appears that Google doesn’t like unimportant links.

The majority of specific niche modifies I see are pretty rare links, so beware and also certainly maintain them on topic.

2) Sponsored Posts

Sponsored Post

This is not surprising.

Google does not desire you to guest post, spend for post, pay for links, do link exchanges or anything that breaks their Google Webmaster Guidelines.

That stated, this message was worthless as this website did not have any type of real-time links that even slightly appeared like these examples.

It’s a fall short for Google, yet at the exact same time, we get the message that sponsored post are not good.

3) Zero Traffic Sites – Site Rebuilds?

Zero Traffic Sites

I do not always concur that a site without traffic does not pass link juice.

If this was true 99% of PBNs would not function. But surprisingly they do.

Nonetheless, in this case, the Google reviewer did not like this link whatsoever. Considering the website itself http://politico.com/ it appears to be a website reconstruct making use of content possibly from Archive.org. The content is now scrap and also unimportant with bunches of broken images.

Google has the last word, “Your site still violates Google Webmaster Guidelines”.

4) Obvious Guest Posts

Sponsored Guest Post

At first look, KevinMD.com appears like an authority site comparable to WebMD.com.

KevinMD.com is the internet’s leading social media sites wellness platform, with 3 million monthly web page views, and over 250,000 subscribers on Facebook, Twitter, LinkedIn, and also RSS.

Could this be true? It’s most likely somewhat overstated, yet SEMRush does reveal some practical website traffic:

KevinMD Traffic SEMRush

The link concerned was not also a money keyword anchor text link.

It merely specified something like, “A. Doctor is an anaesthesiologist who blog sites at AFitnessBlog.org.” at the end of the post. The article itself was well composed as well as helpful.

The site mentions that it was established in 2004 by Kevin Pho. Kevin Pho appears to be a genuine doctor and also has his own Wikipedia web page.

Exactly how could this be troublesome? I believe the answer can be located if we return in time with Archive.org and see just how the site searched in 2011:

KevinMD 2011

It seems like Kevin has been offering visitor blog posts for several years and Google does not like it.

“If Google can plainly see that your link is spent for, it’s a matter of time that you’re going to get captured.”

Stay clear of connecting to sites that plainly state that they’re selling web links in their messages, stay clear of guest post, author box links, etc.

Or go with vendors like Authority Guest Post that have actually currently done this vetting for you.

5) Best Top Rated Links

Best Top Rated Links

Something that sticks out greater than anything else in Google Penalty Manual Actions of 2018 is keywords like: best, top-ranked, top 10, review of the best and so on

The link right here is on http://uscombatsports.com and also has words ‘best’ 21 times on this particular page.

Throughout this site, the words ‘best’ is entirely excessively used. Have a look at the homepage:

US Combat Sports


Though this website has some sensible traffic, I believed that Google does not like being informed what is best!

6) Fake Social Profile Links

Fake Social and Profile Links

There are 2 web links provided below. The first one Sociable.co could seem some kind of social media network, however actually, it is simply another blog site marketing guest posts:

The Sociable

The website traffic on sociable.co is practical, however, the fact that they openly market the sale of sponsored post seems to be a guaranteed No-No in Google’s eyes.

The 2nd instance is on bizcommunity.co.ke. Although this Kenya-based website honestly states ‘Advertise with us’ on its menu, the trouble link is a lot more subtle than an outright advertisement or guest post link:



In the beginning, it shows up to be an innocent account page with a NoFollow link to other participants’ website.

On closer examination, it appears that there is a 2nd DoFollow web link with an apparent a money key words in the anchor text.

Google really did not like them being money grubbing. It’s additionally weird exactly how the account name is Cathy, however then in the description, she shows up to be called Rosie. I suspect this may be some software application script that established numerous profiles automatically, rotating the message each time.

7) Irrelevant Redirects

Redirects and Spam Link Examples

It was this time after five years of dealing with charges that I saw a redirect given as an example troublesome link.

The actually distressing point right here is that there didn’t show up to be anything incorrect with the domain apart from it was a little off subject.

The original domain name was about a certain food festival at a town in The Republic of Ireland. This domain was rerouting to a domain name regarding kitchenware which is intended at a US target market.

There is a second link pointed out which Google refer to as a ‘spam link’. The site is now dead, but looking back to January 2018 on archive.org you can see that it was full rubbish.

Spam Link

The opening sentence of this post claims all of it:

“Microwave are now preferred amongst home makers, when time preserving devices have in fact become needed in the transformed way of livings of the people.”

This could not have been created by a human and also no human ever before requires to read this kind of nonsense.

So exactly how do you prevent getting manual actions?

The examples that I have actually stated above may have ruined all your impressions concerning link building.

Links that you might have thought were white hat are being given as instances of troublesome web links. When believed, also reroutes and also NoFollow links might not be as safe as you think.

So, what does this mean, are any type of links safe?

I believe the response is that a few of the links above might be beneficial as long as they are not exaggerated.


As quickly as you begin attempting to manipulate the SERPs by developing links you are going against Google’s Webmaster Guidelines. If you are constructing links you need to make your links look all-natural also if they are not.

To stay clear of obtaining a Manual Action you require to evaluate your competitors who are rating on page one of Google and also see what they are getting away with.

If you are ‘sticking out’ somehow you could raise a red flag and trigger a manual review or a algorithmic penalty. This may be something like having too many PBN links, inadequate NoFollow links, way too many links to inner pages, inadequate image links and so on

“After analysing thousands of web link profiles and taking care of hundreds of Google Penalties, I can confidently say that the most significant source of Manual Actions is way too many ‘money keywords’ anchor text links.”

You need to stabilise your anchors based upon your niche.

Google does, certainly, understand what all the money keywords are.

Google developed Adwords which consequently has produced the World’s biggest data source of keywords, full with the price that webmasters are prepared to spend for a click.

If you do undoubtedly face a manual penalty, you can contact us as well and we’ll more than happy help you (100% success rate).


SEO is obtaining harder; link building is obtaining tougher and also penalties are obtaining much more frequent and also harsher.

This is great information for lots of more savvy SEOs.

As the amateur and also untrained SEOs quit, the ninja SEOs, however, can relocate and also dominate financially rewarding niches as well as charge more for their services.

Which one are you?

Let’s help you scale your outreach link building campaign today!

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