High-Quality Links vs. Low-Quality Links: What’s the Difference?

High-Quality Links vs. Low-Quality Links: What’s the Difference?
15Jul, 2021

High-Quality Links vs. Low-Quality Links: What’s the Difference?

You’re welcome to understand what is when you hear or see about ‘Links’ on the web pages. You’re also going to be able to understand the differences between high-quality links and low-quality links, what search engines entail and how they are applied to links.

What is a link?

A link, short for the word, a hyperlink is an HTML object that allows you to jump to a new location when you click on it. 

They are found on almost every webpage and provide a simple means of navigating between pages on the web.

Websites are ranked, basically by their links, however, all links are not created equal as their search engines have adopted algorithms to account for links in different ways.

How do search engines make use of links?

What is a search engine?

A search engine is a software program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the world wide web (www). 

It is simply a web search system that is designed to carry out web searches.

In the application of links, search engines use links pointing to a webpage to discover its existence and also determine information about it. 

They use links to crawl the web. Search engines will crawl the links between the entire websites.

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What makes a link valuable?

There are tons of factors that determine the real value of a link. Here, we mean factors that ignite that assurance and let you know the link you’ve just earned is a Grade-A and not one that can even damage your site at scale.

1. Unique root domain

A unique root domain is a concept that means the link you just received was from a website that has not been linked to your site previously. 

After earning your latest link, the first metric you should check is whether that link was from a unique root domain or not.

2. Domain Rating/Domain-Authority Vanity Metric

Domain Rating is more than just a vanity calculation. While it is not used directly by google, it’s an indication of what these tools believe google trust sites with healthy, diverse backlink profiles that are creating amazing content. 

Earning a link from a huge site with a domain rating of 90+ can be a massive boost to your own site’s DR and trust signals.

3. Spam scores

How high is too high? Spam score, as coined by Moz, represents the percentage of sites with similar features found to be penalized or banned by google. 

Well, it’s not super accurate that high spam scores and link building, as often discussed, equals your website is going to get penalized ASAP.

What makes a link low quality?

It would make sense that the lowest quality link is one that is both irrelevant and not authoritative. When we think of a quality link we see it as one that is both relevant and authoritative.

Poor quality links come from poor quality sites. Poor quality sites tend to break or disobey the guidelines set by the search engines. 

Thus, if links come from a site that does not have unique content, ie…, a site that is considered low quality- those links would be low quality as well. 

If the mashup of information available from many other sources with no additional value-added, it is not unique. In other words, with scrapped, borrowed, or lightly repurposed contents on a site, the site is considered low quality, as well as the links.

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Features of low-quality links

  • A low-quality link is usually on a low-authority or questionable domain.
  • The low-quality link points to a source irrelevant to its content.
  • It is repeated too many times on the domain.
  • It is a part of reciprocal exchange.
  • It is embedded in suspiciously keyword-matched anchor text.
  • It is isolated from any meaningful content.
  • It is a part of a scheme.
  • Low-quality links are irrelevant and cannot be trusted.

What makes a high-quality link?

  • High-quality links are relevant.
  • They are trusted.
  • High-quality links have direct traffic.
  • They have authority websites.
  • They are unique.
  • They are non-reciprocal.
  • They have/possess social media signals.
  • A high-quality link has even more power, and links from relevant and authority sites that only talk about your website and not your competitors can be considered great link opportunities, because they are unique to your site.
  • Link earning and link round-ups are the most efficient and valuable techniques forforng high-quality links. 

It is important to have your link in a visible place on the site so that people click it and therefore drive traffic to your site. N/B: If a link is not clicked, then the initial purpose of the link is voided.

  • A high-quality link has relevance in the same niche as your site and links mostly to content in the same niche.
  • A high-quality link has a big number of visitors and an active readership. (If it is a blog).
  • A high-quality link does not link to all your competitors. It links to informational sources mostly.
  • In high-quality links, the linking domain has a lot of referring domains.
  • In high-quality links, linking domain ranks well in google.


Links are a way or means for users to get relevant and useful information on the internet. They are also a ranking factor for your pages. 

Out of the 200+ ranking factors Google is known to use, links share the top three spots with content and RankBrain.

However, it is not just enough to create links, as their quality matters a lot. Google takes into account not only the number of backlinks a webpage has but their quality as well.

Click This Image To Grab This DFY Outreach Link Package

So, below are the three factors that determine the quality of the link:

a) Authority of the linking page.

b) Authority of the linking site.

c) Content relevance.

I hope this article has helped you understand the difference between a high-quality link and a low-quality link.

So, in your next link campaign you’d be able to know the difference.

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