Everything You Need to Know About Internal Link Building

Everything You Need to Know About Internal Link Building
19Jul, 2021

Everything You Need to Know About Internal Link Building

There is more to Link building than earning quality backlinks for massive traffic. Although when it comes to link building and SEO, many other SEO tools are considered the importance of internal link building is often overlooked.

You might be wondering, how does internal link building help to increase traffic around your site?

Internal Link building is a great tool for increasing massive traffic and credibility around your site. 

It also helps move your position in search engine optimization higher. 

Although backlinks from other websites are a great way to earn traffic, it requires help from other websites which can involve a long process and investment of time and sometimes money. Unlike internal links where the onus lies on you and the efforts, you are willing to make. 

Let’s consider the meaning of the internal link for more elucidation.

What are internal links?

An internal link is a link within your content that directs customers to another page on your website when they click on it.

As against external links (links that bring credibility and trust to your website, and specifically, to the page they are addressed to.) that guide users to other websites, Internal links guide users to another page on your site.

Although with external links, it might not sound like a good idea to direct users outside your website, it works alongside backlinks to increase your SEO ranking.

So how do internal links work?

In this article, you’ll find how to use internal links to help increase the strength of your page and increase your ranking on search engines.

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1. Direct link equity with internal links

Your website hosts many other pages like sales pages, blog posts and other contents. In terms of SEO, the most important benefit of internal links is to connect each page on your site to the other. It directs Link equity throughout your website.

Think of it this way; When external links earn your site credibility and trust, the page that is directly linked will benefit greatly from a backlink, it’s at that point that internal links share that benefit all other pages.

Internal links provide search engines with the information needed to create a connection between the different pages across your site.

So what internal link does is that it allows for a kind of traction of the benefits of backlinks towards the pages from the external linked Page.

Internal links help to spread the benefits of each backlink you earn from your main site to other pages on the site.

Also, note that your internal link should be relevant for the page you place it.

2. Use Internal Linking to Signal Your Most Important Pages

Internal links can also be used to emphasize.

The more internal link you directly to a page, the more relevant the search engine will think that page is. Internal linking makes it easy for search crawlers to understand your site and help them identify your top pages.

In case you don’t know what search crawlers mean, it is the discovery process in which search engines send out a team of robots (crawlers) to find updated content. 

So you’d be making it easy for search crawlers to understand your site and internal linking can help them identify your top pages, as stated earlier.

3. Internal links help visitors navigate your site

Search engine robots are not the only ones trying to navigate your site, humans also navigate the site and internal links can help to facilitate their search.

In other words, Internal links help you control both the flow of human and search engine traffic. 

Not only does internal linking benefit your SEO ranking but, it also ensures that you provide a solid Ux and keep visitors on your site.

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4. Optimize your Anchor text

This is another part of internal link building that should not be overlooked. 

SEO professionals normally disregard matching anchor texts, because it can hurt external Link building.

However, internal links require clarity about the page you’re linking to, making exact match anchor text appropriate.

Additionally, these Links assist search crawlers with understanding your site, so you’d want to use the right anchor text that is relevant to the content of the page being linked.

Optimize anchor texts to enable both humans and search crawlers to understand where the link is directed to.

  1. Don’t Overdo it with Internal Link Building

The importance of internal links cannot be overemphasized, however, that doesn’t always mean that you internally link every page to one another.

While there’s no specific set of numbers for internal links on a page, simply use your discretion for what would be beneficial to the readers of your page.

One simple hack is highlighting that particular page that would benefit readers by providing more information and placing an internal link there.

Bottom line

Most people seem to underestimate the power of internal link building as a tool for SEO. 

However, internal link building is an important tool for SEO.

Optimizing your internal link structure helps your site in terms of guiding your customers through your site and creating clearer contents.

Knowing how most of your traffic comes from the blog post, you can enlist internal links as a tool to drive traffic from different products and services to your site. This is a great way to earn your customers trust through content marketing. 

You can use internal links to create an environment where your customers receive lots of informative contents to help them feel more comfortable with buying your products.

The only way to establish an online presence and drive massive traffic is to create a system that guides your customers through your website.

Another benefit of internal link building is that you’ll experience a stronger profile link and high SEO ranking. 

This can only be achieved by staying consistent with internal linking. 

As a plus, you can revisit your old contents and insert some internal links. This will help your brand greatly and increase your ranking in SEO.

To engage and keep your customers interested in your site till they buy your products, use internal link building as a tool. You can start today!

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