11-Point SEO Checklist for Enterprise Internal Link Optimization

11-Point SEO Checklist for Enterprise Internal Link Optimization
15Jul, 2021

11-Point SEO Checklist for Enterprise Internal Link Optimization

In trying to earn links and rank high on search engine results, the importance of enterprise internal links is often ignored.

Most times, we invest more attention and time in building other links but we ignore internal links. This could be because we don’t know to what capacity the internal link is helpful.

If that’s the case, let me briefly explain to you what an internal link does.

An enterprise internal link helps to increase traffic around one’s site. It has the power to move people or search engine bots across your site. It connects a page to another page, increases link equity and by so doing, it facilitates the process of ranking high on search engines.

If its usefulness is so glaring, why is it being ignored?

Because many don’t know how to go about how to utilize an enterprise internal link.

This article will give a thorough explanation on the  

“How” to go about optimizing the capability of an internal link. will show you what to do and what not to do. 

Generally, this article will show you what to check off your checklist for enterprises internal link optimization. Below are the 11 points you should look out for on your checklist.

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1. Don’t forget breadcrumbs, seriously.

Naturally, breadcrumbs connect pages on a site. So this is one easy place to put your internal link. I don’t know why many people fail to see the importance, or they see the importance but they overlooked it.

These are some of the easiest but least implemented and most-overlooked, natural places to put links that help connect content between categories, and various site sections.

It can be set to help users gain access to different pages on the website without using the back button.

An ideal middle “crumb” should look somewhat like this:


The major category (primary) and major product pages naturally assemble a lot of links. 

Use this opportunity to ensure that all other pages benefit from what they get. 

This will keep the other pages functional

2. Fix your ( broken) internal links first

Trying to create new links without first fixing broke links is like building a sand house on the shore. It simply can’t work. 

Because those links are broken, it won’t do its work efficiently. So before you build new links, check for broken links and fix them.

If your brand produces new products seasonally z you need to always carry out reviews on your links. Check for broken ones before building new ones. This will allow for easy navigation of your site.

3. Identify & Re-Redirect Your Chains

This happens often. Some times, a product can go out of inventory, so what you have to do is redirect to its replacement. 

At times, a product might be already out of the market but it’s still on your site. As earlier stated, redirect the new products as a replacement. 

There are two ways to go about this, you can decide to redirect back to the original section page. This is easier but there’s another more effective way.

 Which is, you redirect the new product to another closely related product that is out of inventory but attracted traffic.

4. Put Your Links Into an Organized Map

This can prove to be the best way to gain viewers to your site. All you have to do is arrange them pen-to-paper style.

To make it easier for you to have an organized link tree, let each page in your map include a column. You can link this column to the portal link family. 

This will also assist in identifying orphan pages and also under linked or over linked. This will enable you to do justice to them. 

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5. Fix your click depth

This is a commonly made mistake, but it can be easily resolved.

What you need to do is that relevant pages that are not on the home page should not be more than 3 clicks away from the home page.

If your important products are 5 clicks away, customers would not be able to view them and there won’t be an increase in your SEO ranking.

6. Play Navigational Defense

Sometimes, in the process of trying to maybe fix a broken Link or create new ones, a problem might unintentionally emerge.

The trick is to reserve space in your most important link real estate for the most sought after products or services.

Do not include links in this space for the sole purpose of including internal links except if they are of high customer value.

7. Half Your Links, Double Your Authority

One question you need to as yourself is, are all the links necessary?

If your links are in excess, it reduces the visibility of all the pages on your site as it can leave viewers frustrated. Especially if they have to click a lot of links before getting what they’re looking for.

The goal is to focus on increasing your site authority. This will help your SEO ranking.

8. Push Content Live With a Quick Checklist

Even after writing great or quality contents, there are possibilities that it will not rank high in search engines. 

But not to worry, there’s a simple way around this. Simply insert keywords in your contents but note that it must not be excessive.

Include important internal links into the body of the content, update the link map and add an interaction section at the end of the content.

9. Automate Internal Link Building Where You Can

The more internal link you automate into your content, the higher your chances of ranking high in SEO.

There are places to insert these links, like the breadcrumbs and remember they must be links that lead to high-value products or services.

10. Designate links when you publish contents

Assign links to every content pointing it back to important meaning pages.

Include links in pages before they go live. It increases your SEO ranking chances.

 11. Get Cross-Departmental Buy-In

Many have put in lots of effort into getting work done but because of lack of proper communication, they get their work undone by another department. 

You need to be in touch with all the departments in your brand. So there won’t be a clash.

Bottom line

For enterprise sites, it is important to make effective use of inserting internal links as a tool. The goal is to maintain a high rank in search engine results pages.  

Through all these methods listed above, this feat is achievable.

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